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INTRODUCTION


First of all, let's clarify something. In the sense of this article a 'traditional company" is one with a physical location and sells either in person, by phone, or mail essentially a traditional "bricks-and-mortar' business. They may or may not have walk-in customers. Essentially, a business that is not selling on the internet. Of course. these are becoming fewer and fewer every year There is much said about doing business on the internet or "putting your business online". To many it may just sound too complicated or too risky. But there are many good reasons to begin selling (and running your business) online.

Here are the top nine reasons :
1. Improving Your Company Image
2. 24/7 365 Hour Availability
3. Better Customer Support
4. Very Low Start-up Costs
5. The Internet Was Made for Business — Current Trend
6. Live / Work from Anywhere
7. Reduce Operation Costs
8. Target the Global Market
9. Increase Company Responsiveness

Therefore DPUSM take the initiative to provide guidance and advice to all entrepreneurs in the context of online business. In the early stages DPUSM has listed 10 modules to be applied to all entrepreneurs.

HOW TO START AN ONLINE BUSINESS WITH DPUSM
LIST OF BASIC MODULES IN SUMMARY :

Know Your Market


One of the biggest keys to success with an online business is to know the market you are (or want to be) in. What are their biggest wants and needs? Where do they spend their time online and how can you reach them? What are the right words and emotional HOT BUTTONS you want to address with them? The better you know your market, the more success you will have reaching them with the right message and offering them the right products and services, You're better off starting off with a proven; profitable niche market rather than trying to reinvent the wheel.

CREATIVITY & DESIGN FOR PRODUCT CREATION


• Establishing your brand, product identity and market positioning
• Sourcing and understanding manufacturers
• Picture : Take , Edit & Upload (products & graphic content)
• Product Sampling & Packaging
• Pricing & Cost Analysis
• Promoting your Product

BUILT YOUR E-COMMERCE WEBSITE


• E-Commerce World • Create a profile
• Choose a business category
• Create a WEBSITE for free
• Create standard business navigation tab
• Upload product pictures and others graphic content
• Pricing setup
• Create product information
• Setup, Product Delivery Method
• Setup & Accept Online Payment

FB MARKETING TECHNIQUE


• FB Page for Business
• Social Networking & Viral Marketing
• Content & Copy Writing Strategies
• Understand FB Best Practices
• Understanding Edge rank and the Art of Engagement
• Run Targeted Ads Campaign
• Gaining insight
• VIRAL by Inbosz

WECHAT MARKETING


MODULE 1 : INSTANT MESSAGING MODULE
• IM —Text / Pic / Voice / Video
• Hold to talk
• Walkie talkie
• Stickers
• Group chat
• Practical Tips & Method
• Case Studies of successful WeChat Marketers

MODULE 2 : LOCATION BASED SERVICE
• Nearby
• Shake
• Drift bottle
• Friend radar
• Location share
• Real time location
• Practical Tips & Method
• Case Studies of successful WeChat Marketers

MODULE 3 : MOMENTS
• Status update
• Photo sharing
• Sight (video clip)
• Content share
• Practical Tips & Method
• Case Studies of successful We-Chat Marketers

MODULE 4 OFFICIAL ACCOUNTS
• Brands
• E-Commerce
• Celebrities
• Consumer Services
• Media
• Practical Tips & Method
• Case Studies of successful WeChat Marketers

INSTA MARKETING


• Instagram Objectives defined and aligned to your overall marketing plan.
• Instagram activation plan.
• Instagram content strategy
• Instagram Tips and Tricks
• Initial Instagram Schedule.
• 10 Best Techniques to apply in Instagram

SEO MARKETING


• Building a monthly SEO Action plan
• 5 Ways to Use Your Social Profiles for SEO How to Target Keywords
• How to effectively build links in Twitter
• How to map keywords to content for maximum impact
• What is On-page Optimization
• Keyword Research with Google Keyword Planner
• How to select Domain Name?
• Page Naming {URL Structuring} and Folder Naming
• !mage Naming Image Title and ALT Tags Creation
• What are Meta Tags - Description, Keywords, Author, Country, Robots
• Redirection Tags
• Headings Tags {H1 to H6}
• What is Content Writing?
• SEO Friendly Content Writing {Insert keywords in content}
• Anchor Text, Link Title
• Robots.txt file use and creation
• HTML Sitemap creation
• Xivii_ Site Map Creation
• ROR text sitemap
• Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
• Why is Alexa Rank Important?
• Alexa Integration

FINANCIAL MANAGEMENT


• MODULE 1 : The financial goal of a firm
• MODULE 2 : Malaysia Taxation and policies
• MODULE 3 : Understanding financial statements
• MODULE 4 : Analyzing financial statements
• MODULE 5 : Profit planning and control
• MODULE 6 : The time value of money
• MODULE 7 : Financing
• MODULE 8 : Capital budgeting
• MODULE 9 : Managing working capital

ENTREPRENEURSHIP MINDSET


MODULE 1 : Social Innovation
➢ How Innovation Works
➢ Understanding Problems and Context
➢ Millennium Development Goals
➢ Bottom of the Pyramid ono tvlorket Opportunities

MODULE 2 : Entrepreneurship & Mindset
➢ Understanding Entrepreneurial Mindset
➢ Role in Economic Growth
➢ How To Startup
➢ Entrepreneurship & Leadership
➢ Personal Assessments
➢ Art of Pitching
➢ Failure, How to Attack It?

MODULE 3 : Social Entrepreneurship
➢ Philanthropy/ Charity/ Social Work/ CSR/ NGO/ Soc. Ent.
➢ Global Examples on Social Entrepreneurship
➢ Innovation models 4- Business Models
➢ Local Problems in Context of Malaysia
➢ Understanding need for solutions

MODULE 4: IDEA Factory
➢ Playing With Ideas
➢ How To Validate Ideas
➢ Test To Determine Scale
➢ Develop Workable Social Venture Models

PERSONAL INTEGRITY & SELF DEVELOPMENT (NLP)


This one-day seminar NLP Basic Advanced workshop is designed to have you walk away with skills you will use immediately in your daily personal and business life. Learn to gain instant rapport with anyone, anywhere, even with people you would have considered difficult in the past.

In this training, you will learn, specific skills will allow you become the Master of your States. And we will examine what Values are, what your Core Values are and how they got formed and some basic skills for changing Beliefs and Values.

You will use these NLP Basic skills for a lifetime and a great opportunity to evaluate how valuable it will be for you make the decision to attend the NLP Practitioner Certification training.

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